1950's Saturday Morning Shows June Cleaver book

Peabody & Sherman cartoons on DVD Ripcord on DVD Thunderbirds on DVD Classic Commercials on DVD Tennesee Tuxedo on DVD Fractured Fairy Tales on DVD

 

TVparty is Classic TV on the internet!
TV Commercials of the 1970s
by Billy Ingram
with thanks to Justin Kaplovitz

TVparty! presents some of the greatest ad campaigns of all time. The 1970s was a most fertile time for clever ad jingles and unforgettable slogans. From "Flick My Bic" to "Bet 'cha can't eat just one," these are the classic commercials that excited American consumers thirty years ago.

WARNING: Many of these video clips were in terrible condition, so it is what it is.

EMBEDDED VIDEO CLIPS
IN REAL PLAYER FORMAT

Ultra Ban 5000
Ban Deodorant for men, which came in a vaguely phallic bottle, launched this aggressively phallic product design in 1971.

Retail price of a can of Ultra Ban 5000 in 1971 - about 69 cents. The laugh you got from seeing this barely disguised dildo in your friend's bathroom - priceless.

 

THERE ARE LOTS MORE
CLASSIC TV COMMERCIALS
FROM THE 1970s HERE!

Miller Lite
"Everything you ever wanted in a beer. And less."

Launched in 1973, Miller Lite was the first of the so-called light beers. They quickly built a strong following by using humor in their ads with durable phrases like, "Tastes Great, Less Filling."

Miller has a grand tradition of stunningly funny advertisements. Early on, they began using celebrities in their commercials, people who resonated with the Joe Sixpack crowd, blue-collar stars like Rodney Dangerfield, Billy Martin, Bob Euker, Rosie Grier and other assorted sports and bar room heroes.

In this second ad, trick pool player Steve Miserak demonstrates his mastery of the table.

Surprise, confound, delight, and entice the viewer - that was the Miller Light strategy, the most successful product launch of the decade.

 

Orson Welles Paul Masson commercial 1970s outakes

Paul Masson
Wines

For more than a decade before his death in 1985, Orson Welles intoned, "We will sell no wine - before its time" with that authoritative, luxurious voice and the vino flew off the shelves.

Fortunately, no one noticed that Welles was half-crocked when he filmed the darn things.

 

Lowenbrau Beer
"Tonight is the night, the night is kind of special, tonight - let it be Lowenbrau."
These commercials positioned Lowenbrau as the quality, safe imported beer, the suitable brew for male bonding.

 

Bic Lighters
Cheap, disposable lighters were a totally new concept in the early-seventies. Bic dreamed up a campaign to sell people on the idea and the phrase "Flick my Bic" entered the American lexicon, becoming one of the most repeated slogans of the day.

Encouraged by the commercials, it wasn't long before "flick my Bic" became a sexually suggestive notion.

 

American Express Card
This campaign was so successful for American Express ("Don't leave home without it") they've employed variations on it ever since. In this very popular series in the 1970s famous people would stare into the camera and ask, "Do you know me?" - then extol the virtues of the card with their name on it.

Alka-Seltzer
Speaking of durable campaigns, Alka-Seltzer (which has been around for almost a century now) was still using their "Speedy" character on TV in the seventies, he made his TV debut in 1951 but wasn't utilized much after 1964 - until recently. This 1950s ad features comedy legend Buster Keaton.

TV Blog / / / TV Shows on DVD / / / 2013 TV Show Reviews / // / TV on BLU-RAY

K-Mart
"K-Mart is your savings store, where your dollar buys you more."

1970's TV shows on DVD
1960's TV Shows on DVD

TV Commercials on DVD

Bullwinkle & rocky DVDsLittle Rascals on DVD

Dr. Pepper
"I drink Dr Pepper and I'm Proud. I'm Part of an Original Crowd..."

Dr. Pepper was the oldest of the major soft drinks but the last to go mainstream. Their breakthrough came with some of the most effective advertising campaigns imaginable.

In the sixties, Dr. Pepper was a fringe product, almost a cult beverage. They took advantage of that public ambiguity by marketing the drink in the seventies as, "so misunderstood" and, "the most original soft drink ever in the whole wide world."

Dr. Pepper really entered the mainstream after an advertising blitz in 1977 that asked Americans, "Wouldn't you like to be a Pepper too?"

David Naughton (An American Werewolf in London) played the original Dr. Pepper kid; in subsequent commercials celebrities were clumsily inserted into the vibrant song and dance numbers for added endorsement. In the late-seventies, the torch was passed to a younger Dr. Pepper kid, who got around on Roller Skates (which was enjoying a resurgence at the time).

Sugar-free
Dr. Pepper

"How can sugar free taste so sugar full, what a great taste this one's got - Sugar-free Dr. Pepper, tastes fattening but it's not."

Because Dr. Pepper had such a distinctive taste, selling people on a sugar-free version was fairly easy. Everyone knew what a Pepsi or Coke tasted like, and that their Diet knockoffs were no match for the original. Relatively few people had tasted Dr. Pepper in 1977, so Sugar Free Dr. Pepper was accepted on its own merits, resulting in a spectacularly successful product launch.

As with the other well received Dr. Pepper campaigns, musical numbers were employed to get a simple message across.

Coke
In this late-seventies spot, Coca-Cola saluted the great comedians of the past.

Coke was so ubiquitous by this time they didn't need to tout the product in every commercial, instead they demonstrated how Coke is an integral part of the very fabric of this nation, as American as apple pie and Jackie Gleason.

 

In a similar vein, McDonald's always unleashes a fresh bunch of holiday commercials each year, most are touching family portraits to solidify their wholesome, down home image. Here's one of the best from 1975.

 

L'Eggs
"Our L'eggs fit your legs, they hug you, they hold you, they never let you go."
In this 30 second spot, Sue Ellen from Dallas is stung by an insult from her daughter, prompting her to seek out a better fitting panty hose.

 

Lays Potato Chips
"Bet 'cha can't eat just one" was a slogan that got decades of use for Fritoy Lay. The sad sack pitchman in these commercials was Jack Gilford, a familiar supporting player on hundreds of TV shows in the sixties and seventies.

 

Kraft Macaroni
and Cheese

"Please, make some Kraft Macaroni and Cheese," another masterful jingle that led to kids singing along and mom's buying the product. Kraft was taking a lesson from McDonalds - if you have a chorus of kids singing your jingle on TV, a chorus of kids at home will join them.

Secret Deodorant
"Strong enough for a man, but made for a woman."

In this spot, the husband is shocked - shocked - that his wife insists on taking her own deodorant on a trip.

Secret did such a great job of marketing their product to women that most men would do without deodorant rather than use Secret for fear of some kind of hormonal transfer that might take place, like they would grow boobs or something.

Irish Spring
Deodorant Soap

"It's manly - but I like it too!" That catch phrase served as the hook for Irish Spring deodorant soap from the late-seventies through the eighties.

First Colgate-Palmolive had to establish the product as "manly" - they did that with spots like this one that showed two buff guys wrestling around, stripping off their shirts to display masculine, hairy chests.

Colgate-Palmolive did so well with this product launch, they decided to broaden the soap's appeal by luring women with the "I like it, too" angle.

Smitty Perfume
"When you're feeling so free, everybody can see, Smitty did it!" - sort of like saying, "The Devil made me do it."

This was Coty's fragrance for the disco scene. Why is this girl running around like a kitten in heat? "Smitty did it!"

Hostess
Snack Cakes

Growing up in the seventies, I lived just down the block from my grandmother. Every few days she would walk down the sidewalk to our home with a basket in her arms, covered by a calico cloth. Under that cloth were cakes, pies, biscuits and other assorted goodies she had just baked for us. She was the old-fashioned, matriarch personified. That was the beauty of growing up in the seventies, life still offered those long gone opportunities.

Contrast that with this commercial for Hostess in the seventies, where the Mom cheerfully tells us that, "Sometimes a Mom has to say no" (attention modern parents!). That's why she only serves wholesome Hostess snacks for her family. After all, like the lady says, "Freshness never tasted so good." Which you could take two ways...

 

TV Guide
This venerable publication made major circulation gains in the 1970s not with a jingle or a slogan but with an odd repetitious tone that made you sit up and take notice. These spots ran weekly for more than five years.

Advertisers often use unusual sound cues like this one so that you will associate those tones with the product, triggering a subconscious response that forces you to think about that product.

Activision Games
On television today, you'll find the most sophisticated ad techniques on display in the latest video game commercials. Often, they'll blend a live action sequence with their not-so-live action game graphics to give you the impression that the game is more sophisticated than it really is.

Here's an early example for Activision which started making games for the Atari Game System in 1978. Twenty-five years ago, in the era of Pac-man, this Skiing game was as good as home video gaming got. (Look for a pre-SNL Phil Hartman in this spot.)

Popular Activision games today include Spider-Man and Tony Hawk's Pro Skater.

Classic Commercials on DVD

Yuban
"Richness worth a second cup." A wife and husband are seen leaving a party when a blond saunters up and asks if they'd stay for another cup of coffee. The wife politely declines, explaining that her husband never has a second cup. Surprise! Suddenly he wants a second cup!

And the wife's reaction? "Jim never has seconds of my coffee..." That blond knows what the housewife doesn't. It isn't the coffee that keeps your husband at home, it's the grind.


Calgon

One of the most frequent classic TV questions I get is - "What was that commercial that talked about an 'Ancient Chinese Secret?'" It was an ad for Calgon laundry detergent in the early-1970s, here it is from You Tube:

Kind of reminds one of "Ring Around the Collar!"

THERE ARE LOTS MORE
CLASSIC TV COMMERCIALS
FROM THE 1970s HERE!


TV Commercials on DVD
1970s TV Shows

 

Sky King season 2 on DVD The BatmanBatmania 1966 on DVD

Local Kid Shows / Movie Stars on TV / Saturday Morning Shows / Video Vault / TV Goodbyes / Fabulous Fifties / Unseen Scenes / Game Shows / Requested Forgotten TV Shows / The Super Sixties / The New * * Shows / 1980's Wrestling / TV Blog

TVparty is Classic TV on the internet!
Classic TV on the Internet!

Television's Embarrassing Moments / Action Shows of the Sixties / TVparty Mysteries and Scandals / Variety Shows of the 1970s / The Eighties / The Laugh Track / 1970's Hit Shows / Response to TVparty / Search the Site / Add Your Comments

Hit Shows of the Seventies: Hitchhiker's Guide to the Galaxy / Gene Roddenberry in the 1970s / 1977-1978 Superhero & Science Fiction TV Shows / Patrick Duffy of Dallas Interview / Best Season of Dallas Ever? / TV Show Book Tie-Ins / Mary Kay Place Albums of the 1970s / That Girl & TV's Single Working Women / Star Trek Animated / Dark Shadows / Dark Shadows Movies / Dark Shadows Novels / Dawn Wells / Gavin McLeod / The Music Dark Shadows / 1970 TV Shows / Mike Wallace, Virginia Graham & Jim Longworth / Dick Clark / 1973 TV Shows / Thriller / The Jacksons TV Show / Fall Previews of the 70s / Lance Link, Secret Chimp / Star Wars Holiday Special / Alias Smith and Jones / 1977 Year in Review / Top Ten 1970-76 / The Rockford Files / All in the Family / Sam Hall (Dark Shadows) Interview / Death of Archie / Battlestar Galactica / Wonder Woman / Network Jingles / Class of '74 / Happy Days / Good Times / Mr. Bill / Dinah! / Maude / Doris Day Show / Pamelyn Ferdin Interview / The Bicentennial Minute / Jingles & Catch Phrases of the 1970s / Early Cable TV 1970s / TV commercials for Women / TV Moms / Country Music TV Shows of the 1960s & 1970s / Betty White Show / Ron Palillo / Shirley Jones Interview / Tom Bosley / Rodney Dangerfield / How Sanford & Son Ended / Sanford & Son Spin-Off Grady / Great Memoirs / Virginia Graham Show / The "N" Word on TV / 10 Classic Comedy Routines You Have To Laugh At Before You Die / Hollywood Squares / 1970's Teen Idols & The Hudson Brothers / TV Stars with 3 Hit Shows / The Rookies / Unsold Pilots / Jackie Cooper / The Good Guys / Match Game / Make Room For Granddaddy / Mannix & Gail Fisher / Bette Midler in the 1970s / Bonus 1970's Stuff: Silent Star Marion Mack / Biff Burger / 1970s Fast Food Chains / Latin Casino / Beverly Hills Supper Club Fire / 1970's Daytime Talk Shows / The Fess Parker Show / Love, Loss & What I Watched

Classic TV Commercials / 1950's TV / 1960's TV / 1970's TV / TV Games / Honey Boo Boo / Lucy Shows / Classic Cars / John Wayne / Gene Roddenberry / Rockford Files / Sea Hunt / Superman on DVD / Toy Gun Ads / Flip Wilson Show / Big Blue Marble / Monty Hall / Carrascolendas / Mr. Dressup / Major Mudd / Chief Halftown / Baby Daphne / Sheriff John / Winchell & Mahoney / Southern Actors Fireball X-L5 / Mr. Wizard / Captain Noah / Thanksgiving Day Specials / Disney's First Christmas Special / Saturday Morning Cartoons / The Magic Garden / Amahl & the Night Visitors / Holiday Toy Commercials / Lucy & Desi's Last Christmas Show / Joey Heatherton / Fat Albert / The Virginian / Bewitched / Death of John Wayne / 1974 Saturday Mornings / Chuck McCann / Rudolph Collectables / Shrimpenstein / Local Popeye Shows / New Treasure Hunt / 1966 ABC TV Shows / 1967 TV Shows / 1968 TV Shows / Ric Flair, Dusty Rhodes & Baby Doll / Fridays / TV Moms / Red Skelton / Star Wars / KISS / Lancelot Link / Saturday Morning Cartoons / The Magic Garden / Wonder Woman / Classic Comic Books / Andy Griffith / Cher / TV Shows on DVD / Outtakes & Bloopers / 1967 TV Shows / Romper Room / ABC Movie of the Week / The Goldbergs / Daws Butler Commercials / Saturday Morning Commercials / Captain Kangaroo / Chicago Local Kiddie Shows / Boston Local TV / Philly Local TV / NYC Local Kid Shows / Amos 'n' Andy / Electric Company / Bette Davis / Judy Garland / Christmas Specials / Redd Foxx / Good Times / Sitcom Houses / What's Happening! / Winky Dink & You / Sonny & Cher / Smothers Brothers / Commercial Icons of the 1960s / Soupy Sales / TV Terrorists / Irwin Allen / The Untouchables / Carol Burnett Show / Batman TV Show / Green Hornet / Today Show History / Our Gang / Doris Day Show / 1970's Commercials For Women / Bill Cosby in the 1970s / The Golddiggers / Lola Falana / 1970s TV Shows / David Bowie on TV / Hudson Brothers / Jackie Gleason / Hollywood Squares / Match Game / Bob Keeshan / Gumby / The Flip Wilson Show / Glen Campbell Goodtime Hour / The Bobby Darin Show / The Richard Pryor Show / George Burns / Celebrity Commercials / Rudolph / Movie Posters & More!

Classic Commercials on DVD Lancelot Link Secret Chimp on DVD Fractured Fairy Tales on DVD Classic Commercials on DVD The TV Series that travelled from city to city across America :Route 66 on DVD cartoons on DVD Tennessee Tuxedo on DVD

North Carolina Actors /
TV Blog / Greensboro Actors

Classic TV

Looking for classic TV DVDs?/See below:
TV Commercials on DVD Classic TV Classic TV Books