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Andy
quit a hit -
With CBS phasing out their down-home comedies, Andy Griffith needed to make the transition to a younger, hipper audience if he wanted to be a presence on television during the seventies. Griffith's longtime producer Richard Linke stated in 1970, "They signed us for a half-hour weekly series even though we had no script, not even a format in mind. They were willing to take Andy in anything. We could have given them a dirty picture if we wanted to." He did worse. Linke gave CBS a boring picture.
The stories were generally serious in nature. On the first episode guest-star Butch Patrick (aka 'Eddie Munster') had to choose between taking drugs or facing the big freeze from all the major burnouts in his class. What would Aunt Bee say!?!
The Andy Griffith Show was the most popular show on television when Griffith walked away three years earlier. Its replacement, Mayberry RFD, was still in the top ten in 1970. In spite of that, Headmaster attracted few viewers to its Friday night timeslot, ultimately sinking to number 67 (out of 79 shows) after a strong first week sampling. CBS and the star quickly realized the 'relevancy' concept was wrong for Andy Griffith - even with weak competition on NBC (the last season of High Chaparral), they were getting creamed by The Partridge Family on ABC. "The man I was playing was of the academic world." Andy confessed about Headmaster, "That is not my world. I was out of my bag. We offered to come up with a whole new show, and (CBS) told us to go ahead." In November, CBS announced the start of production on the show they probably should have done in the first place - The New Andy Griffith Show.
It was obvious from the start that this 'new' production was trying hard to be the original Andy Griffith Show (in a slightly larger context), but the scripts were noticeably weak and viewers were not buying this warmed-over premise.
The New Andy Griffith Show even brought in Don Knotts (as an enterprising restaurant owner) together with Mayberry residents George Lindsey as 'Goober' and Paul Hartman as fix-it man 'Emmett Clark' in a memorable (but confusing) first episode that reunited the former co-stars of the original Andy Griffith Show. "Headmaster was a very bad show." Griffith stated in 1971, "And because of Headmaster, The New Andy Griffith Show simply did not have an audience." There was definite interest in the show, Nielsen ratings for the first episode of The New Andy Griffith Show hit number 12 - then quickly slid back down into the sixties.
After a four-month run, CBS dropped The New Andy Griffith Show and finished out the summer with Headmaster reruns. Andy Griffith (and Mayberry RFD) were both gone by fall.
The
New Andy Griffith Show |
The first (and best?) of CBS's hit rural comedies, The Andy Griffith Show epitomized excellence in episodic television. Proof of that can be found in the proliferation of Andy Griffith Show memorabilia and the popularity of the program in the 21st century on the TV Land network.
The loss of Don Knotts as Barney Fife in 1965 took a lot of the life out of the series, but even the loss of the show's namesake (Andy Griffith himself) in 1968 couldn't stall the soaring ratings. Only when Frances Bavier ('Aunt Bee') left the production in 1970 did the series (then renamed Mayberry RFD) finally slip from the top-ten. Maybe not so ironically, Bavier retired to a reclusive life in a small town in North Carolina.
Here is the theme song from The Andy Griffith Show exactly as broadcast on the CBS network at 9:30, Monday evenings. The well-known opening song was only slightly different as broadcast in it's original form. Remember at the end of the theme when Opie throws a rock into the lake? In the original run, you would see the rock splash and the sponsor's logo would then come up.
In this added scene from the 77th episode, 'Man in a Hurry,' the plotline is weaved into the sponsor's message at the end of the show.
Here is another spot for Post Cereals.
One of the most entertaining newsletters (and websites) around - devoted to The Andy Griffith Show. Get info at www.tagsrwc.com. Tell 'em TVparty sent y'all!
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